For employers

Upskill employees

  • Free to all learners
  • Up to 90% funded by government for employers
  • Flexible online training developed around your work commitments
  • Retraining and redeployment of staff to support with marketing your business via digital channels
  • Develop a loyal and talented workforce with the skills you need quickly
  • Improve staff morale and retention
  • Future-proof your business in a rapidly changing labour market
Skills Bootcamp Online Course

For employers

Recruit new employees with Skills Bootcamps

We specialise in working with employers to develop and deliver tailored recruitment and training solutions that bring the best talent straight to your doorstep.

No cost recruitment service
Take advantage of our no cost recruitment service.
Fast-track training
Fast-track new employees with technical digital marketing skills training.
Pre-employment training
Pre-employment training to help prepare for an interview.
Access to a range of skill sets
Get access to a pipeline of skilled adults.
Increase in productivity
Accelerated productivity when progressing to an apprenticeship.
Looking to recruit?
Get in touch today

For learners

Are you a learner and employed?

Looking to progress your career in digital marketing? Our free Skills Bootcamp course is available to equip you with cutting-edge marketing skills for the digital age.

Learn more

Are you interested but unemployed?

Looking to start your career in Digital Marketing? Get the competitive edge with sector-specific skills, tailored to local employer demand, and fast-track your way to landing your dream job.

Explore our Skills Bootcamp Short Course

What does it cover?

Course topics

Marketing Principles

  • Online/Offline marketing
  • Marketing mix
  • Channels
  • Market planning
  • Target audience and audience segmentation
  • Different types of digital marketing

Social Media

  • How to create a profile
  • Experience and keywords
  • How to use LinkedIn to raise your profile
  • How to connect with the right people and network
  • Time of day analysis for posting
  • Target audience
  • Responding to customers – The Do’s and Don’ts

Branding

  • Brand awareness
  • Brand loyalty
  • Brand perception
  • Taglines

Content

  • How to write website copy
  • The importance of tone and language
  • How to sell yourself with content – writing a CV/Cover Letter
  • Content calendars

Email Marketing

  • Templates/Design
  • Subject Lines – Effective use
  • Mailing lists/subscriptions
  • CRM systems
  • MailChimp and other email marketing platforms
  • The impact for brand awareness
  • Consent and GDPR

SEO/PPC

  • Keyword planner
  • Link building
  • SEO periodic table
  • Blogs
  • Relevance
  • Creating paid ads

Influencer Marketing

  • Effective use of brands using influencers
  • What are they and why are they important
  • Case Study – Molly-Mae Hague – Love Island to Creative Director
  • Stats around growth in 2022

Analytics

  • Campaigns
  • Email Marketing
  • Social Media
  • SEO/Paid Search
  • Landing Page/Conversion Rates
  • Google Digital Garage

Why choose DBC Training?

Build a workforce to deliver success

  • 20+ years’ experience
  • Multi award-winning provider
  • Ofsted Grade 2 Good
  • Leaders in safeguarding
  • Investors in People Gold accredited
  • Industry expert Development Coaches
  • Rated ‘Excellent’ by employers and learners on gov.uk
Are you interested? Speak to one of our experts today