Start date: Flexible

Level: 4

Typical Duration: 18 Months

This programme is for employees who work in a senior account management role in B2B/B2C, selling specific products/services.


Our training is designed to support apprentices to plan their sales activities, establish customer rapport, trust & relationships, lead end-to-end sales interactions, retain & grow customer accounts, & generate new business via: contacting prospective customers, qualifying opportunities & closing sales.


At the end of our training, the learner will be an expert in their organisation's products/services, analysing customer needs & creating solutions. 

Our training is delivered via a blended approach (online/face-to-face) by an industry professional.






Start date: Flexible

Typical duration: 18 Months

Who is this course for?

Typically, a Sales Executive will deal with a single point of contact for each sale and will present a pre-considered value proposition. The entire sales process may be completed during a single customer ‘conversation’, or over a series of interactions. 


They plan their sales activities, lead the end-to-end sales interaction with the customer and manage their sales internally within their organisation. They will be responsible for retaining and growing a number of existing customer accounts, and generating new business by contacting prospective customers, qualifying opportunities and bringing the sales process to a mutually acceptable close.​

Roles Could Include:

  • Sales Executive

  • Business Development Advisor

  • Client Engagement

  • Sales Consultant

  • Sales Specialist

  • Sales Advisor

  • Sales Representative

  • Business Development Executive

  • Field Sales Executive

How will the Sales Executive Level 4 apprenticeship benefit you?

This programme will help develop your knowledge, skills and behaviours in all aspects of sales, enhancing any existing skills and introducing new ones. Staff development can help to improve staff retention and attract a range of talent that can be confident they can continue to progress their career. The Sales Executive apprenticeship can lead to a more confident and well-rounded workforce.

Association of Professional Sales

As part of the Sales Executive Level 4 programme, you will gain a free year-long membership with the Association of Professional Sales (APS). Joining the APS can help to develop your skills, widen your network and improve your reputation. Furthermore, it grants you access to APS events, webinars and other resources that can help raise your profile. 

How will you learn?

This Sales Executive Level 4 apprenticeship has been designed to develop new and existing skills, whilst equipping the Apprentices with the knowledge, skills and behaviours required to support them in their role. Our Apprenticeships provide highly effective teaching and learning tailored to meet individual business needs and to provide job-specific skills vital for peak business performance.

Download Apprenticeship Overview