Start date: Flexible
Typical Duration: 18 months
Online has never been more important for a business seeking to engage with new clients and reach new audiences.
Our Digital Marketer apprenticeship is designed to help your business build and implement digital campaigns to drive customer acquisition, customer engagement and customer retention. This includes using tools like Google Analytics to improve your online presence and increase brand awareness.
The training delivery is tailored to suit your work environment and we empower apprentices to succeed by improving your business. By understanding your business needs we are able to shape the content of the course to deliver real benefits to your business and its brand awareness online.
While working with us apprentices will learn to define, design, build & implement digital campaigns across a variety of online & social media platforms including; Facebook, Instagram, Twitter and LinkedIn.
DBC Training's development coaches are highly qualified with occupational expertise that is used to deliver an industry recognised qualification. We deliver training using a combination of online and in person sessions that are designed to help an individual reach their full potential and take the next steps in a marketing career.
Introduction to the programme, setting out expectations.
Customer lifecycle - the acquisition and retention process.
Planning for audience.
Basic marketing principles, the seven P's and relationship marketing.
How digital and social media work together.
Digital etiquette and communicating effectively with audiences.
Teamwork and shared objectives.
SEO, PPC, email marketing and web analytics.
Information security and GDPR management.
Google Analytics Individual Qualification exam
Principles of Coding including logic, languages, code and components.
City & Guilds Exam.
Practical observation, work based project, interview and professional discussion.
For more information on this apprenticeships, please contact us on 01332 947973.
For more information on the apprenticeship incentives available, please click below.