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LEVEL 3

Multi channel marketer

APPRENTICESHIP

LEVEL 3
Multi Channel Marketer 

Start date: Flexible

Typical duration: 18 Months

The Multi-Channel Marketer Apprenticeship is a new qualification in the UK that covers online and digital marketing, as well as traditional marketing skills. It is designed for individuals looking to start their career in marketing and empowers learners to create platform-specific strategies, campaigns, and content.

 

The Multi-Channel Marketer Apprenticeship includes a focus on developing knowledge, skills, and behaviours relevant to the marketing industry. This encompasses understanding marketing principles, consumer behaviour, data analysis, and campaign planning as part of the knowledge component. The skills aspect involves applying marketing strategies across different channels, using digital tools, and evaluating campaign performance. Additionally, the apprenticeship emphasizes professional behaviours such as effective communication, teamwork, and adaptability in a marketing context.

DBC Training's development coaches are highly qualified with occupational expertise that is used to deliver an industry-recognised qualification. We deliver training using a combination of online and in-person sessions that are designed to help an individual reach their full potential and take the next steps in a marketing career.

Download Apprenticeship Overview

MODULE 1

Introduction to the programme, including setting expectations

MODULE 2

Fundamentals of Digital Marketing

MODULE 3

Sales Funnels and CRM systems

MODULE 4

How to build a marketing plan

 

MODULE 5

Brand Theory and how to apply it

 

MODULE 6

Fundamentals of persuasive copywritting

MODULE 7

Email Marketing

MODULE 8

Content Creation

 

MODULE 9

Online Security and asset management

MODULE 10

Fundamentals of SEO

MODULE 11

Paid search - Facebook, LinkedIn and Google

MODULE 12

Introduction to analytics and Google GA4

MODULE 13

Offline marketing channels

MODULE 14

EPA Gateway

MODULE 15

EPA Gateway

END-POINT ASSESSMENT

Written Project report and Interview

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