Online Course

Skills Bootcamp

Digital Marketing Skills Bootcamp

Our Digital Marketing Skills Bootcamp is a free level 3 course for adults aged 19 or over. Delivered by industry experts using live-online learning learners will build up valuable sector-specific skills based on local employer demand and provide a direct path to new skills to unlock job progression on completion.

Who is this programme for?

  • Employed – advance your career with new knowledge and skills
  • Self-employed – learn new skills to secure new customers
  • Aged 19+ – no maximum age limit
  • Have the right to live and work in the UK
  • Have been a British/EU citizen for the last 3 years
  • Live or work in the East Midlands
Apply now

Overview

Course Level

Level 3

Duration

10 weeks

Sector

Sales & Marketing

Learning method

Live-online learning

Location

Remote

Cost

Fully

Apply now

Digital Marketing Skills Bootcamp Online Course

Overview

Our Digital Marketing Skills Bootcamp is the gateway to a dynamic and rewarding career in the digital world. Join us and make an investment in your future that promises growth, success, and personal achievement in the digital marketing realm.

Modules

What will I learn?

Marketing Principles

  • Online/Offline marketing
  • Marketing mix
  • Channels
  • Market planning
  • Target audience and audience segmentation
  • Different types of digital marketing

Social Media

  • How to create a profile
  • Experience and keywords
  • How to use LinkedIn to raise your profile
  • How to connect with the right people and network
  • Time of day analysis for posting
  • Target audience
  • Responding to customers – The Do’s and Don’ts

Branding

  • Brand awareness
  • Brand loyalty
  • Brand perception
  • Taglines

Content

  • How to write website copy
  • The importance of tone and language
  • How to sell yourself with content – writing a CV/Cover Letter
  • Content calendars

Email Marketing

  • Templates/Design
  • Subject Lines – Effective use
  • Mailing lists/subscriptions
  • CRM systems
  • MailChimp and other email marketing platforms
  • The impact for brand awareness
  • Consent and GDPR

SEO/PPC

  • Keyword planner
  • Link building
  • SEO periodic table
  • Blogs
  • Relevance
  • Creating paid ads

Influencer Marketing

  • Effective use of brands using influencers
  • What are they and why are they important
  • Case Study – Molly-Mae Hague – Love Island to Creative Director
  • Stats around growth in 2022

Analytics

  • Campaigns
  • Email Marketing
  • Social Media
  • SEO/Paid Search
  • Landing Page/Conversion Rates
  • Google Digital Garage

Are you interested? Book today!

What you say about us

“For the past 10 weeks I have learned so much and by completing the tasks Dan set up after every session made me feel more and more confident about the work I was doing.”

Eva (Oxdale Products)

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